What is the Low Hanging Fruit Principle?

Low-hanging fruit refers to the tasks, actions, or goals that may be most easily achieved. The expression of low-hanging fruit is used to describe an action that takes almost no effort. Low-hanging fruit does not require the harvester to climb the tree or to use a ladder, he simply reaches up and plucks the fruit with little physical effort. While the phrase low-hanging fruit was used in a literal sense and as a metaphor in many writings for hundreds of years, the use of the term as an idiom first occurred in the mid-1900s.

Low-hanging fruit is an idiom that has been popularized in business circles. However, the issue with low-hanging fruit is that it is usually finite. The problem with focusing on low-hanging fruits to the exclusion of others is that it makes achieving these results more challenging long term. The low-hanging fruit principle is premised on obtaining results with little difficulty. When applying this metaphor to business, the low-hanging fruit principle refers to the thinking that businesses should focus their efforts on the most easily attainable goals which lead to the quickest and most ripe results. The low-hanging fruit principle has become a staple in corporate management.

What does it mean when someone says low hanging fruit?

In the context of sales and marketing, the low-hanging fruit principle can play a pivotal role in attracting clients. In particular, the argument stems from the reasoning that focusing on the low-hanging fruit is lazy and also stagnates future growth. This article will explore how the low-hanging fruit principle operates in the business context and what businesses should take away from it. Low-hanging fruit is a commonly used metaphor for doing the simplest or easiest work, first. Also, low-hanging fruit is a strategy that companies implement in order to boost sales, quickly. The advantage of focusing your efforts on low-hanging fruit is rapid sales growth.

The phrase low-hanging fruit references the sweet, easy-to-reach fruit at the lower end of a tree’s branches. Essentially, if a company or an individual decides to exclusively focus on low-hanging fruit, it pushes all of the more difficult tasks onto the metaphorical back burner, and putting those tasks on hold can make them harder to achieve in the long run. However, in most cases, there are usually only so many low-hanging fruits, and once those have been “picked,” the company has to put in more effort to achieve results. The term low-hanging fruit can also refer to a problem that is easy to solve.

Figuring out a way to lower the tree, is having a real understanding of the low-hanging fruit principle. Experienced fruit pickers don’t usually start with the low-hanging fruits. Today, “low-hanging fruit” is as strong as it ever was. The phrase “low-hanging fruit” refers to easy-to-accomplish tasks or easy-to-solve problems in a particular situation. Low-hanging fruit is not to be confused with the change management principle of quick wins. After picking the “low-hanging fruit,” further optimization can cost more in effort than you’ll reap in returns.

Low-hanging fruits are those actions that garner early agreement and that are obtainable in the short run. Almost always, “low-hanging fruit” is used to signify something that is an “easy target” — something within reach that can be accomplished with minimal effort and yields very favorable, short-term results. The term “low-hanging fruit” is a commonly used metaphor for doing the simplest or easiest work first, or for a quick fix that produces ripe, delectable results.

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How do you use low hanging fruit in a sentence?

Unfortunately, the rotten truth about low hanging fruit in business is that the low-hanging fruit consumes more money and time than you realized or planned. We will examine the meaning of the expression of low-hanging fruit, where it came from, and some examples of its use in sentences. The key to yielding the benefits of low hanging fruit is finding determining which easier tasks can bring quick gains to the business. Low hanging fruit refers to the fruit on lower parts of a tree that’s easier to grab. Low hanging fruit can offer positive opportunities for businesses that want to quickly make progress on their goals.

To reap the best benefits, it’s important to understand which low hanging fruit offers your business the juiciest opportunities. This article explains low hanging fruit, teaches you how to evaluate low hanging fruit, and answers some frequently asked questions about low hanging fruit. The first rule about the low hanging fruit principle is to always watch out for low hanging branches, they’re the ones to take it away from you. Those of us in the industry consider free traffic the ‘low hanging fruit’ of marketing. After picking the “low hanging fruit”, further optimization can cost more than the returns you’ll reap.

To summarize, “low hanging fruit” in the low hanging fruit principle is the keyword that has little competition in comparison to similar keywords in the niche. When often used, the low hanging fruit principle can make a website more successful than it seems. The low hanging fruit is an online marketing strategy that increases the odds that a post ranks will high in the search results by targeting keywords with low competition.

What does high hanging fruit mean?

If you have to go searching up the ‘tree’ and break out the ladder to try and find a piece of fruit way at the top of the tree, it’s not worth the time and energy. The corollary to the fruit apothegm is that the high, hard-to-reach fruit is often the best fruit on the tree. “In niches, getting your basic tags right, being sure your snippets are properly provided to Google, and having a high CTR really can get your business to grow. Comparatively, higher fruits require more effort but yield greater rewards. In many instances, the low-hanging fruit principle is also not in tandem with your organizational strategy and goals.

Further, focusing on the low-hanging fruit principle may also create a race to the bottom. Not only are you targeting the same low-hanging fruit as your competitors, but you are also reaching customers who may not be particularly loyal to your business. While the low-hanging fruit may be tempting, the true rewards often come from climbing higher and stretching for the real treasure in the higher branches. To illustrate the concept of low-hanging fruit, imagine a sales rep has been talking to several prospects, and one seems more likely to buy their product than the others.

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If the sales rep channels their effort toward the easiest sale, they are focusing on the low-hanging fruit. How can they simultaneously pick out the low-hanging fruits while climbing the rungs of the ladder? How can they systemize a process of reaching the higher fruits, so that they can repeat it effortlessly? They always start by picking higher fruits for several reasons. Fruit that is higher up has more exposure to the sun, meaning in most cases, it’s riper and ready to eat. Further, fruit pickers have gravity on their side when they start from the top of the tree.

If you imagine you are a fruit picker in an orchard, picking the low-hanging fruit is often less strenuous than picking the fruit high up in the trees. The low-hanging fruit is easy to get to, and you can often pick them as you walk through the orchard. In contrast, you would have to drag a ladder from tree to tree or climb the trees to pick the fruits that are higher. In a nutshell, the lowest hanging fruit represents easy solutions to issues and can have negative or positive consequences depending on the circumstances.

Where can I find low hanging fruit keywords?

This is a good strategy especially for people with little experience with Search Engine Optimization, since to rank high for highly competitive keywords amazing content wrapped up in good SEO techniques is a must. So, stop trying so hard to make money and instead let those low-hanging fruit type of keywords come to you. The same thing in keyword research, if you find yourself ‘searching’ for a keyword, that means there are no low-hanging fruit keywords waiting to be ‘picked’, so pack up your laptop and come back tomorrow. The good thing about low-hanging fruit keywords is that they tend to either pay very handsomely or they don’t, so you can typically implement a set and forget keyword management technique on them quite successfully.

Low-hanging fruit types of keywords don’t come around every day and sometimes not even every week, so you’ve got to learn to enjoy your time IN BETWEEN these low-hanging fruit keyword research. Low-hanging fruits represent wins, and businesses need wins to create momentum to grow and scale. Similarly, low-hanging fruit may tempt businesses, but they may not be beneficial in the long run.


According to dictionary.com, the term “low-hanging fruit” means “the fruit that grows low on a tree and is therefore easy to reach”. It’s pretty simple really, you have not yet realized and/or accepted the fact that being patient and waiting for those ‘low-hanging fruit’ type of keywords is actually HOW you make money faster over the long-run in the market. My entire approach to keyword research can be summed in the phrase “quality over quantity”, that is to say, that I am focused on finding high-quality (low-hanging fruit) keywords, not on the number of keywords I take.

My keyword research philosophy and approach is to wait patiently for the obvious ‘low-hanging fruit’ keywords in the market and then when they do come along I will go in and commit with a considerable portion of my capital. In marketing, low-hanging fruit refers to those keywords that are easiest to rank for your business.

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