Google uses keywords as an important SEO ranking factor.That means that the best way to help search engines understand that your content is relevant is to include, in a natural way, the same exact terms that people are typing into Google to find you. Data-driven content supported by keyword research is an invaluable tool for driving organic traffic and increasing search engine rankings as part of your SEO strategy.
There are other helpful keyword planners that can be used in tandem with Google’s available tools to create a broader understanding of the scope for search engine rankings with well-chosen keywords. Identifying the most valuable and most popular relevant keywords from the beginning of any internet marketing campaign is the first step to ranking success across many marketing channels (including search engine optimisation (SEO) and Google Adwords marketing).
Why Ignoring Keyword Research Will Cost You Time and Sales
You can quickly find and analyze thousands of relevant long-tail keywords with free or paid version of Keyword Tool and use them for content creation, search engine optimization, pay-per-click advertising or other marketing activities. You don’t need to be actively building links, stuffing keywords in your blog posts all for the purpose of ranking high on search engines.
Leveraging keyword tools and analytics is the primary way to ensure maximum profitability in terms of search rankings and traffic increases for your site. If you don’t update your content, manage both your internal and external link-building strategy or simply stay in touch with Google’s algorithm updates, you could see your search rankings for important keywords start to slide. Just adding ‘original content’ is not enough and it won’t ever be. As long as a search engine displays organic results based on KEYWORDS and LINKS and the search engine is intent on manipulating it’s results on a very granular level like this (and MANY other ways) – a search engine optimiser can always get more traffic out of any page.
Content is king, we’ve all heard it. Yet, content used to be important because it was the way to place the right keywords, to get backlinks and so on. Yet, now when Google is all about search intent and bringing the most relevant pages in front of the user, content becomes increasingly crucial to gaining traffic. To maximize website traffic, links and other measurable optimize content for your 5 key audiences including their audience (prospects, customers, fans, employees and social media followers), social media (including amplification platforms for the short run), search (for core keywords), influencers (including experts, frenemy influencers and micro-influencers), and your business (email addresses, qualified leads and sales). Google’s Keyword Planner is the SEO professional’s best tool when it comes to knowing how to write content that’s relevant and is bound to get organic search traffic.
Keyword Research is Your Way To Success
There are various factors that affect the rankings of a specific website, such as page speed, backlinks, social media engagement, keywords, and so on. In this article, we’ll discuss them and reveal the ways to improve SEO for your website. One of the best uses of the Free Keyword Tool is to conduct keyword analysis on terms that are relevant to your business, but that you’re not yet ranking for in the search engine results. There are some good free tools online such as the Google Keyword Research tool and Wordtracker that can help get you started in researching keywords relevant to your business.
If you’re starting out and targeting low-volume keywords such as long tail keywords, you can get better rankings by strengthening your backlink profile (and build a competitive list of referring domains) using a tool such as SEMrush Backlink Analytics. To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner: With Jaaxy Keyword Tool I can track rankings, page warnings, check backlinks, do keyword research. Essentially keep tabs on what’s going on with everything.
For your site to rank well on a search engine results page (SERP), you have to employ carefully considered search marketing strategies that take into account site structure, load times, local search listings, carefully crafted content, and more to improve your rankings and draw customers. Click here” has no search engine value beyond the attached URL, whereas Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you.
As the name suggests, it’s also meant to return long tail keyword combinations that you may not find with Google Keyword Planner (i.e. multi-word keyword combinations that may not have huge search volumes but could give you a good chance of high search engine rankings). Longer and more specific search terms will generate less traffic, but ranking on those terms will be much easier. Focusing on a whole bunch of long tail keywords combined could very well attract a lot of traffic. If you’re the only provider, or only local one, or the first one, you can pick up some easy rankings, traffic that consists of people with a specific and immediate need, and sometimes even a few easy links.
Organic search marketing is a great way to improve your Google search rankings and drive traffic to your website. As Google’s algorithm becomes more sophisticated, SEO keyword ranking tools are becoming more ineffective at accurately predicting the success of a search term. I personally use Jaaxy Ranking keyword suggestion tool. Using this tool I select both short and long-tail keywords, comparing search volumes to figure out which search terms are searched more often and go deep on detailed statistics on the chosen keywords.
Don’t use just short keywords, long-tail terms can also be valuable for your search rankings and help users find you. Pages that are getting a lot of organic traffic are ranking highly in the search engines, which is a good indicator they have authority (and links) attached to them. There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google.
Ahrefs , is a data-driven marketing toolset powered by a huge index of backlinks, keywords and content. Although there are a number of factors that go into SEO and SERPs, HubSpot is trying to help small and medium-size businesses (SMBs) conquer their SEO strategies by introducing a tool called Content Strategy. With Google prioritizing pages based on relevancy to the phrase/question that was in the search query, this tool is meant to help SMBs build their core content pages around their keywords and phrases. To do this, you’ll need website analytics software like Google Analytics or HubSpot’s Sources tool Drill down into your website’s traffic sources, and sift through you organic search traffic bucket to identify the keywords people are using to arrive at your site.
Keep in mind that simply optimizing your blog posts for keywords is not enough to get better ranking, you also need to develop high-quality relevant content provide solutions to what the users are searching. Because long tail and sometimes unique keywords picked up by Google rapidly with one or two links from a social bookmarking site or link sharing site. (It’s important to note that while keywords aren’t a main ranking factor themselves, their use in content and links, which are among the top ranking factors, helps Google with this process.)
The reason keywords are important for increasing organic traffic is because searchers only find content if Google thinks it’s relevant to what they’re searching for. What you need to do is reshape your strategy a little to please Hummingbird and Panda: don’t focus on ranking for a particular long-tail keyword, but concentrate on the topic around it. Research depth and a full treatment of a subject will allow Google to associate multiple keywords to your post. Its algorithms are smart enough to group long tail keywords into subtopics, making your content more relevant and, therefore, worth higher rankings.
World Class Tools Make Keyword Research Push Button Easy
Known as “unpopular and very specific” search queries, these keywords generate tons of traffic and influence rankings because they help to optimize content around your topic more precisely. If you want to obtain better search ranking results for your website, using long tail keywords can do the trick in order to rank your site for search, double your traffic and increase your website performance for SEO. It’s ones the tool provider has said, “Hey, this is a broad representation of all the keywords that we could find that have some real search volume that people might be interested in who’s ranking in Google, and we’re going track this giant database.” So you see some of these sites you can rank for.
For this, you can use content research tools like BuzzSumo , Feedly , and Google Trends , or perform a quick Google search to find posts that already rank for your target keyword. Without keyword-optimized content, it’s impossible for your site to be seen as relevant by search engine spiders — also known as crawlers — that travel through links to discover, evaluate, and index posts and pages. These SEO tools can help in finding out the list of primary and LSI keywords in a very quick time along with many other details, such as competition, monthly search, trends, and so on.
Once you have a list of potential keywords you think fit your content topic, it’s time to check and see if people are actually searching those terms in search engines. The question of how to improve search engine ranking is very common, but many of us overlook the significance of keywords as a major contributor to traffic and ranking. If you are about to invest a great deal of effort, time and money in SEO, content marketing, and PPC, you need to know people are actually interested in your keywords.
Once you understand the user intent of your target audience, finding the perfect long tail keywords to propel your PPC and SEO campaigns is a matter of working any of the following keyword research tools until you find your golden goose. Keyword research is the foundation of content marketing, search engine optimization (SEO), social media marketing and virtually all other types of digital marketing. There are several SEO tools that provide a quick SEO overview, including links, social likes, shares and recent mentions, keywords and much more.
While long tail keywords tend to boast lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service. By making specific changes to your website you can organically increase traffic and please the Google Gods, so your site is listed when people search using certain keywords. Before I found Jaaxy Keyword Tool I was spending an exorbitant amount of time and money planning PPC campaigns that went nowhere to try to increase my rankings in the search engines.
If you want your website to get traffic from Google or other search engines, you need to make sure that it contains content created around the right keywords. The Jaaxy Keyword Tool is the best alternative to Google Keyword Planner for content marketing and SEO as it does not hide popular keywords that can be used to create content for your website. Jaaxy Keyword Tool has a free version keyword research that generate hundreds of relevant long-tail keywords for any topic.
Creating crap contents, thinking of keywords won’t make your blog posts rank on search engines. Implementing correct keywords as part of your SEO strategy can boost your ranking in search engine results to attract your targeted customers. Jaaxy Pro and Enterprise versions allows you to do keyword research, find out how competitive terms rank within search results, and analyze the content a website is ranking for.
And, if your keywords are highly competitive, you may not ever be able to rank in the top 10 search results, but you will move up in the rankings and you should find traffic to your site on the rise. Use tips and tricks like these to not only increase traffic, but create lasting content that will continually reinforce your SEO rankings as your organization grows over time. Yes, this is based on keywords, but when you add content that flows naturally and discusses the topic at hand, Google and Co will pick up on it. Just adding keywords is not going to put the site on page one of the search results, because there is so much more to ranking higher than the keywords used.
Incorporate these long-tail keywords in your landing page’s content, continue to optimize your website for more long tail keywords, and make sure your website is search engine friendly in terms of design, layout, and speed. There are several steps to finding the right long-tail keywords that will deliver instant results in terms of ranking, traffic, and conversions for your online platform. Quality backlinks come from popular, well-respected websites in and around your industry, and they are proven to increase organic traffic through search engines like Google.
Use Jaaxy Keyword Tool To Make Google Fall In Love With You
Content marketing, social media and local business listing, will definitely also help in improving google ranking. If your website has many pages that are relevant to a particular topic, Google and other search engines will find your website relevant to that topic and your web pages will get higher rankings. The alphabet soup keyword suggestion tool in Jaaxy helps you to find new keywords for organic search engine optimization and paid click advertising.
Careful and proper keyword research is important because getting a site to the top of Google eventually often comes down to your text content on a page and keywords in external & internal links. This type of traffic distribution curve starts off for new sites far to the right (low competition keywords with few matches in the search index that are thus easy to rank for based on on-page optimization, often with many words in each search query) and then as a site builds link authority and domain authority that curve moves left, because you are able to compete for some of the more competitive keywords, which often have their results determined more based on links-based metrics. Links are still among the top ranking signals for Google, so, even though we employ more than just one SEO technique to help us get more traffic, link building is still my number one.
People don’t need content for the sake of content, or for keywords, or for backlinks, they need it for answers — any search query is basically a question, even without the question words, so your actual job is to answer that question. Review the Internal Linking on your Site — I would recommend updating to All In One SEO Plug-in as it gives you suggestions for cornerstone content, internal links to other relevant articles on your site as well as allowing you to add more than one keyword or keyword phrase to each post. Analyze and Optimize Your Website for SEO — Use SEM Rush to help you find the best performing articles on your site, backlinks from other sites, broken links to fix, images that need Alt-Text, keywords you are ranking for and any keywords that competitors are ranking for and more.
Look at support forums, review keyword tools and check the suggested search phrases in Google, to identify topics people are actively seeking out and then create really amazing content on those topics. Using the estimated traffic CPC equation, we see that the estimated value of ranking #1 for content marketing and other keywords in the topic area is $228,000 per month. It’s possible to build best-in-class content for a keyword, generate 40 links, and then keep building similar content like it to eventually get that page ranking #1. But that’s not the fastest growth model—and most businesses would like to see the revenue and benefit from ranking other pages in the interim.
SEO keywords give your content that value which Google uses to rank your content on its search page. And I’m here to tell you that while SEO is important, and you should invest heavily in optimizing your content for keywords, there are things you can do on your own to improve your rankings without the help of a dedicated agency. If you follow these steps, your blog content and landing pages will benefit from increased organic search engine rankings.
From this you can start building up a base of content that you can then use to earn links and propel rankings for more competitive terms. Merge content with backlinks that is competing for the same keywords as another higher ranking piece of content on the site. Search engine optimization (SEO) is the practice of using tools and methods to increase the quantity and/ or quality of traffic to a website organically (non-paid advertising). Make sure you rank for relevant keywords and don’t lose your position on Google to competitors by performing SEO audits at least once every three to six months and updating your website content to stay on top of Google.
Google keeps rolling out new changes to its search algorithm and new businesses are continuously producing content that outranks your keywords. Once you have the keywords list from your competitors, you can figure out what type of content they’ve created based on the keywords and then you can create even better content and blog posts to get higher ranking on Google than your competition. Using long-tail keywords will increase your chances of ranking for keywords and getting organic traffic.
Just a quick question, does organic traffic with low bounce rate increase search engine rankings? Referral traffic may influence search ranking due to lots of social sharing that may result into extra links from some authority sites that pick the article up and give it a mention in their publications. I’ve stuck to the philosophy for a long time that the best mindset if you want to improve rankings, is to focus on natural traffic from outside search (referrals, social, etc) and in one way or another this will be rewarded.
As in my case, it seems like obtaining links that provide a high volume of referrals and click through data impact search rankings within search engines. Now that you know how to use keywords for SEO, check out my articles on using SEO for lead generation and the best keyword research tools to boost your content strategy.
If too many links on your site use the same anchor text to link to another site, Google might think it’s a black hat SEO link scheme, and penalize your site, reducing its search ranking. Though the meta description is no longer a direct ranking factor, it can help Google determine how relevant your content is to what people are searching for. The problem with Keyword Planner is that even if you find less competitive keywords it’s really hard to get high search rankings because almost everyone else also using the same free tool.